Who We Are
I see beyond what a space is, I see what it can become.
-Arianna Valcarcel of Pure Home Studio
From art and design studies in California and NYC, to designing for an iconic American clothing brand in the Midwest, to working with artisans in South America, Arianna’s journey has come full circle with her return to her hometown of Seattle. She brings her diverse background and refined design sensibility to Pure Home Studio, offering home staging and interior decor services throughout the greater Seattle area.
Arianna’s passion lies in helping homeowners navigate life’s transitions—whether selling a beloved family home or preparing a new property for sale. Through the art of thoughtful, strategic staging, she transforms spaces to not only enhance their beauty but to create real, measurable results. Her staging services consistently reduce days on market and help clients achieve higher sale prices by making homes more appealing and memorable to potential buyers. With a keen eye for design and a deep understanding of the local market, Arianna is committed to making the selling process smoother, faster, and more profitable for every client she works with.
Design Training :: Parsons School of Design, Staging Studio
Professional affiliations :: RESA®
Regcognitions :: RESA Top 10 Rising Star 2024, FIXR Top 50 2025
The magic makers
The complex stagings we install require a highly skilled and coordinated team working behind the scenes to make the magic happen. It starts with Arianna’s clear vision for each property—one that aligns with market trends and speaks to the specific needs of potential buyers. From there, our team of expert stagers, movers, and logistics professionals collaborate closely to develop detailed design plans that transform each space.
On staging day, we bring in hundreds of carefully selected items—furniture, art, accessories, linens, and more—each chosen to enhance the home's appeal and increase its perceived value. Our team meticulously prepares, packs, and organizes everything, ensuring that every piece is transported with the utmost care. Furniture is carefully placed, artwork is hung, linens are steamed, and every last detail is attended to, from arranging styling items to perfecting the ambiance with just the right touches.
We handle the entire process from start to finish, eliminating stress for homeowners during what can be a daunting time. After the property sells, our team efficiently packs everything up, transports it back to our warehouse, and prepares for the next project. Whether it’s a quick turnaround or a large-scale staging, we pride ourselves on delivering exceptional results while making the entire process as smooth and seamless as possible for our clients.
